Privacy Policy
Last updated: 10 March 2026
NetSpectre Pty Ltd (610 344 628) trading as UpSurge Digital (“we”, “us”, “our”) is committed to protecting the privacy of the personal information we collect and handle. This policy describes how we collect, use, store, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. What We Do
UpSurge Digital is a digital marketing consultancy based in Brisbane, Queensland. We provide fractional marketing management, paid advertising (including Google Ads and Meta Ads), search engine optimisation, content marketing, and related services to business clients.
2. Information We Collect
We may collect the following types of personal information:
– Client contact details: names, email addresses, phone numbers, and business addresses of our clients and their representatives.
– Advertising account data: campaign performance metrics, audience insights, conversion data, and related analytics obtained through advertising platform APIs (such as Meta Marketing API and Google Ads API) on behalf of our clients. This data is provided to us by our clients or accessed with their authorisation.
– Website visitor data: IP addresses, browser type, pages visited, and similar technical information collected via cookies and analytics tools when you visit our website.
– Enquiry and correspondence data: information you provide when contacting us, including via email, phone, or web forms.
– Third-party platform data: information received from advertising and marketing platforms that our clients have authorised us to access for the purpose of managing or auditing their campaigns.
3. How We Collect Information
We collect personal information directly from you when you engage us, correspond with us, or visit our website. We also collect information from third-party advertising platforms (such as Meta and Google) when our clients grant us access to their advertising accounts for the purpose of providing our services.
We may use automated tools, including artificial intelligence and software agents, to retrieve and analyse advertising data from platforms where our clients have authorised access. These tools operate within the permissions and scope granted by our clients and the relevant platform APIs.
4. Purpose of Collection
We collect and use personal information for the following purposes:
– Providing, managing, and improving our marketing services to clients
– Analysing advertising campaign performance and preparing reports
– Communicating with clients and prospective clients
– Complying with legal and regulatory obligations
– Internal business administration, including invoicing and record-keeping
We do not sell personal information to third parties.
5. Disclosure of Information
We may disclose personal information to:
– Third-party service providers who assist in delivering our services, such as advertising platforms (Meta, Google), project management tools, analytics platforms, and cloud hosting providers
– Our professional advisors, including accountants and legal counsel
– Government bodies or regulators where required by law
Where personal information is disclosed to overseas recipients (for example, through the use of cloud-based services with servers located outside Australia), we take reasonable steps to ensure the recipient handles the information consistently with the APPs.
6. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include access controls, encryption of credentials and API tokens, use of secure communication channels, and regular review of our security practices.
Where personal information is no longer needed for the purpose for which it was collected, and we are not required by law to retain it, we will take reasonable steps to destroy or de-identify it.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve user experience and collect analytical data about website usage. You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.
8. Third-Party Platforms
Our services involve interacting with third-party platforms including Meta (Facebook, Instagram), Google (Google Ads, Google Analytics), and other marketing technology providers. These platforms have their own privacy policies governing how they collect and use data. We encourage you to review the privacy policies of any platforms you use. Our access to data within these platforms is limited to the permissions granted by our clients.
9. Your Rights
Under the Australian Privacy Principles, you have the right to:
– Request access to the personal information we hold about you
– Request correction of any inaccurate, incomplete, or out-of-date personal information
– Make a complaint about how we handle your personal information
To exercise any of these rights, please contact us using the details below. We will respond to access and correction requests within a reasonable timeframe, and in any case within 30 days.
10. Complaints
If you believe we have breached the APPs or handled your personal information inappropriately, you may lodge a complaint with us using the contact details below. We will investigate and respond within 30 days. If you are not satisfied with our response, you may escalate the complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this privacy policy or how we handle personal information, please contact us:
UpSurge Digital (NetSpectre Pty Ltd)
Brisbane, Queensland, Australia
Email: eric@upsurge.digital
Website: upsurge.digital
© 2026 NetSpectre Pty Ltd trading as UpSurge Digital. All rights reserved.
