When it comes to Google Ads, the financial services industry is notoriously competitive. Cost-per-clicks can soar past $5, quickly eating up the marketing budget.
UpSurge was approached by a well-known B2B finance lender who wanted to reduce their marketing costs while reaching a new audience.
Our team created new audiences based on age and industries this client wanted to reach, then created assets that were designed to encourage click-throughs.
As a result, our client achieved CPCs of just 56 cents – more than 88% below the industry average. And they had an additional 15,500 monthly visits to their landing page.